Contextual Advertising in User Generated SMS
advertising presents performance
opportunities over regular advertising mediums such as newspaper, magazines,
billboards and television, it is plagued with issues of spam, privacy intrusion
and nuisance value.
smsfree.pk is the 'Next Step' in mobile marketing wherein the users
themselves opt-in to carry advertisements in their personal SMS. In exchange for
this, the Users get to send SMS for free.
How does this work? Out of the
160 characters of a standard SMS, smsfree.pk offers only 100 characters to
the User to send out their personal SMS. The rest of the 60 characters are for
YOU to send out your Advertisement based on the context of the SMS. This could
be a brand awareness tagline, discount coupon (m-coupon), value-for-money offers
This way you can reach out to a large audience without the hassle of sending out
unsolicited promotional SMS messages or having to worry about mobile number
database. Each User is a brand ambassador for you and his/her contacts serve as
your dynamic mobile number database!
Advertisers get to reach their desired
target segments with a precision
never experienced in mass marketing or direct campaigns. smsfree.pk gives
advertisers the power to send an advertisement based on the context of the
personal SMS in addition to deciding the location (mobile circle) and time of
smsfree.pk allows advertisers
to control all aspects of the
advertisement campaign. Our extensive reporting tools track the performance of
your campaign - in Real-Time. This lets you respond to changes in the
marketplace exactly as they happen so that you can continually improve your
Irrespective of your advertisement budget or the size of your business,
smsfree.pk offers you a great marketing opportunity.
or firstname.lastname@example.org to