Apple said today that it sold 5m units of its iPhone 5 smartphones over the weekend, topping the mark set by last year’s iPhone 4S by 1 million units.
The Apple frenzy on Friday continued its memorable run with lines snaking out of some of the company’s most high-profile stores, as consumers eagerly snapped up the iPhone 5. The figure, however, isn’t quite as high as some analysts expected.
Still, the iPhone 5 re-establishes Apple’s dominance in the smartphone business. While Samsung Electronics may lead the market in total smartphones sold, no other company can garner the kind of excitement and anticipation for a new product, and few companies can reap the sheer amount of profit that Apple can with the iPhone.
The success comes despite criticism that the iPhone 5 isn’t a ground-breaking upgrade from the previous version, and that its key features — a bigger display and a 4G wireless connection — are elements that should have been included in the iPhone 4S.
More embarrassing is Apple’s own maps application, which contains a number of errors, distorted images and a lack of details in different locations that have many wishing the company hadn’t booted Google Maps out of iOS 6.
Still, the iPhone 5 has garnered strong reviews, and neither the lack of a major change in its esthetics nor the map flap have hurt demand. Apple also said today that more than 100 million devices have upgraded to iOS 6, the latest version of its mobile operating system.
It remains to be seen whether the long-term demand for the iPhone continues with the competition stepping up its game. Samsung has already gone after Apple with advertisements taking shots at the iPhone 5, while Microsoft is readying the launch of its Windows 8 and Windows Phone 8.
Meanwhile, the iPhone 5 marches on. This Thursday, Apple will release the iPhone 5 in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.